Personality

In this blog we will be discussing the difference between personality and self concept starting off with personality. Personality has many different definitions just like Solomon 1999 stated that personality is a "person's uniqe make up which consistently influences the way a person responds to their environment."

I believe, personality means how an individual feels, there behaviour towards others and their aspects towards life, a person’s personality could be affected by their upbringing. Some would be more welcoming where as others will not be this maybe

Here are a few definitions which I was able to find for the term “personality”.
Firstly the term personality means: “the quality of being a person; existence as a self-conscious human being; personal identity.”

Another definition for the term personality is “. the visible aspect of one's character as it impresses others: He has a pleasing personality. “ . (http://dictionary.reference.com/browse/personality)

When discussing about someone’s personality we usually tend to talk about what makes that certain individual so different from other individuals and people. In that sense unique , and you may meet people in life that have different personalities as it is unique.
Unique definition: “not typical; unusual” (http://dictionary.reference.com/browse/unique)

Your own personality will show other people around you as to what type of person you are.

However the type of personality you would have at the moment could of been influenced by someone or may have grown through your life and experience therefore you have that personality.

Perceptual process

Perceptual process

Perceptual process is something we learnt in lecture and in this blog I will be explaining What the Perceptual Process is and what is involved in this process?

Also during this blog I will discuss how the perceptual process procedure works. And what influences humans for example it could be their experiences.

In order to interpret things around us the male and female undergo perceptual process, from sensation to perception.

These are the main three stages of the perceptual process which consists of Sensation, Attention and interpretation.

However as all individuals are unique the perception would be unique, reason being as everyone would experience things differently from others.
Sensation refers to the immediate response of our sensory receptors which involve eyes, ears, nose, mouth and fingers to such a basic stimuli as light, color and sound. Solomon,M.Bamossy (2006)

These are the five sensory which you use to interpret things.
· Sights
· Sounds
· Smell
· Tastes
· Touch

Below is and Overview of the perceptual process taken from Solomon,M.Bamossy (2006)

you take advertisments for example of how adverts on billboards catch our eyes you could notice how Advertisers make great use of the big space available to them and the use of bright colors which draw ur attention towards the advert. Advertiser’s use our sensory’s it’s in the end how we interpret things around us from advertisements to even shop other surroundings.

Kotler’s Buyer Decision Process.
Kotlers’s buyer decision process consists of five factors which are the following
Problem recognition ,Information search, Evaluations of alternatives. Purchase decision, Post purchase behavior

Below is a Black box model of consumer buying behaviour (http://www.marcbowles.com/courses/adv_dip/module12/chapter4/amc12_ch4_two.htm )

Harvard Perceived risk Model.
This theory was established in the 1960s by Harvard school of business, according to the theory the consumers look into what the financial risks are, how long will it actually take the consumer to make the decision to purchase.

Consumers will look into the performance if it is to the standard it the requires to be, which initially is a risk. Other factors which are looked into is whether this will affect the buyers social status ( e.g. new car) and finally what risks are involved in the purchase which may cause harm.

How I see the Perceived Risk Model is that Most of the time people tend to think about the risk of buying anything for example a laptop or and car. Let’s take the car for an example, a lot of thought is always put into when purchasing a car, why this is because the buyer always thinks of the following , The risk, finance, performance, if it drives to the standard there told.
If bought on finance there could be a risk and may not be a risk. The risk could be that the finance could increase or you may lose your job therefore would be unable to pay the monthly instalments or perhaps would it keep up to the standard it requires to be.

Buying a second hand car which is hardly old is still a risk. Buyers tend to think what could be the risk of buying a car which is barely old. Not worrying about finance as he is paying cash. The main concern would be the fact he is not purchasing it from the dealer therefore would not have a manufactures guarantee which are available on most cars.

Perception

What is Perception? ""

The perception is the process of categorization, in which you know what is the object by recognizing his properties" (Jerome S. Bruner, 1966)

Perception is how we individuals male or female see the things in the world around us either by our senses, perceptions is a sort of assumption. It is how we individuals interpret things our around us in our everyday life. Many things could affect our perception, it could be the following things our emotions, interest, attitude and current situation in our life these things effect our perception.

Therefore we judge people or perceive them wrongly because we see what we see but not what we really are supposed to see hence judge them wrongly, this also effects not just how we understand people but also the world. Whilst studying this module and studying how we perceive people and things around us, I came to see how a friend of mine who came from Dubai perceived things. A couple weeks back both I and my friend went shopping. We were in town the first thing He said to me besides saying the place is beautiful was. “My friend this place seems really expensive” however keeping in mind he has been to some of these stores elsewhere. It was the fact the shops in Eden were really big and draws your attention towards the shop.

He had then mentioned the same thing again when he saw a jacket outside Zara which did not have a price stated by looking at it he assumed it must be expensive. When I had taken him inside he liked many out fits and said “Mo lets go elsewhere” it was then when I had requested him to look at the price.

He was amazed and said “I thought it would be really expensive in here by judging the designs of the clothing” Another example is when individual people think if a brand (Emporio Armani) is expensive the quality would be good or it would make u stand out from other individuals and they would perceive you in a different way.

For example they may think you have a lot of money where as you may not. Just wearing that brand label also makes others judge and see you differently.

Heres out first first picture which shows how certain people would like to see themself as in this particular picture you can see how a girl who suffers from anorexia. desires to look like.

Here is a picture which reminds me of myself a lot as I tend to do the same thing whilst in front of the mirror.

In this picture we see a Cat looking at itself in the mirror and seeing a lion. This could be perceived in many ways such as the cat sees itself as a lion whilst being a cat, Strong and fearful or wishing it was a lion instead of a cat.


What do you see when looking at this picture?
Are the lines horizontal or parallel ?

Many people would perceive them as sloping however if you pay more attention you can see that the grey lines are not parallel but horizontal.

The pictures above clearly state an important point as to how we individuals perceive many things and life in everyday.

Below is an advert on perception which I found on YouTube.

First Impressions

Personally for myself this was a new experience for me as a whole keeping in mind I had already studied at Brunel University, however this was something new whilst studying at Brunel I was close to home.
Coming to Bucks new university was something whole much different. The university was not close to home therefore I had to live out I was slightly nervous coming to university felt strange to me perhaps because I had been working. So going back to university at this age was a whole new experience for me. I gathered that I would be studying in a complete new environment which would evolve around meeting and socializing with new people most likely students who are younger than me.

What draw my attention firstly when I arrived was the town centre and the new Eden building which I found really appealing. Whilst making my journey towards the university I was left mouth open once I saw the new gateway building, which looked really attractive. I was eager to go inside and explore what they have and added to the building, I was personally impressed with design and layout.
Also what caught my eye was the sports hall on the first floor which I had never seen before. It was something new and I pretty much liked it.
Whilst exploring around I was really impressed with the library and the facilities elsewhere such as the gym on the ground floor.

Once explored I had gone to the student union bar which I had high expectations of since coming from Brunel university. Personally I was not impressed with the student union bar. I felt there’s a lot missing and am sure bucks new uni could offer more to the students by adding something more just that little spark to make it an attractive place for students to hang out with friends and socialise with others In their free or spare time.

Overall staffs at Bucks new university were really helpful and kind I had been welcomed with open arms and felt so comfortable. Till today I do not regret choosing bucks and am glad I’m here as all lectures and staffs are helpful and thrive on guiding students to succeed